Klaviyo vs Mailchimp for Shopify
Both have free plans. Klaviyo syncs deeply with Shopify data for flows and segmentation and suits growing stores; Mailchimp is a well-known general email tool with a Shopify integration that suits new stores.
| Klaviyo | Mailchimp | |
|---|---|---|
| What it is | Email and SMS marketing platform with deep Shopify data sync, flows and segmentation. | Well-known email marketing platform with templates, automations and a Shopify integration. |
| Pricing | Free plan: up to 250 profiles, 500 emails/mo; paid plans scale with profiles (checked Oct 2026) | Free plan available; Essentials, Standard and Premium tiers by contacts (checked Oct 2026) |
| Best for | Growing ($10k+/mo) | New store |
| Website | https://www.klaviyo.com/ | https://mailchimp.com/ |
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