The Shopify stack, hand-picked.
94 tools that are actually worth it, sorted by category and store stage. No 10,000-app rabbit hole.
Klaviyo
Email and SMS marketing platform with deep Shopify data sync, flows and segmentation.
Email & SMS marketingGrowing ($10k+/mo)Omnisend
Email and SMS marketing with ready-made e-commerce automations; simpler than enterprise tools.
Email & SMS marketingNew storePostscript
SMS marketing built specifically for Shopify brands.
Email & SMS marketingGrowing ($10k+/mo)Attentive
Enterprise SMS and email marketing platform for larger brands.
Email & SMS marketingScaling ($100k+/mo)Judge.me
Product reviews app with photo/video reviews and review request emails.
Reviews & UGCNew storeOkendo
Reviews, UGC, loyalty and quizzes in one customer marketing platform.
Reviews & UGCGrowing ($10k+/mo)Yotpo
Reviews, loyalty and referrals suite used by mid-size and large brands.
Reviews & UGCScaling ($100k+/mo)Loox
Photo and video reviews plus referrals, popular with visual brands.
Reviews & UGCNew storeReConvert (Upsell.com)
Post-purchase and thank-you page upsells. ReConvert now lives at Upsell.com.
Upsell, cross-sell & AOVNew storeRebuy
AI-powered personalisation: upsells, cross-sells, smart cart.
Upsell, cross-sell & AOVGrowing ($10k+/mo)Zipify
One-click upsells (OCU) and landing page builder from the Zipify team.
Upsell, cross-sell & AOVGrowing ($10k+/mo)Recharge
Leading subscription billing platform for Shopify.
Subscriptions & loyaltyGrowing ($10k+/mo)Skio
Subscription platform focused on easy migration and passwordless customer portal.
Subscriptions & loyaltyScaling ($100k+/mo)Smile.io
Loyalty points, VIP tiers and referral programs.
Subscriptions & loyaltyNew storeLoyaltyLion
Data-driven loyalty and engagement platform.
Subscriptions & loyaltyGrowing ($10k+/mo)ShipStation
Multi-carrier shipping labels and order management.
Shipping, fulfilment & returnsNew storeAfterShip
Branded order tracking, notifications and returns.
Shipping, fulfilment & returnsNew storeLoop Returns
Returns and exchanges platform that pushes exchanges over refunds.
Shipping, fulfilment & returnsScaling ($100k+/mo)ShipBob
Outsourced 3PL fulfilment with a global warehouse network.
Shipping, fulfilment & returnsGrowing ($10k+/mo)Triple Whale
Attribution and analytics dashboard for Shopify brands.
Analytics & attributionGrowing ($10k+/mo)Northbeam
Multi-touch attribution and media mix modelling.
Analytics & attributionScaling ($100k+/mo)Lucky Orange
Heatmaps, session recordings and live chat.
Analytics & attributionNew storeHotjar
Heatmaps, recordings and surveys, now part of Contentsquare.
Analytics & attributionNew storePageFly
Drag-and-drop Shopify page builder.
Page builders & CRONew storeGemPages
Shopify page builder with templates and CRO elements.
Page builders & CRONew storeReplo
Landing page builder for Shopify aimed at growth teams.
Page builders & CROGrowing ($10k+/mo)Shogun
E-commerce optimisation and personalisation platform with page building.
Page builders & CROGrowing ($10k+/mo)Gorgias
Helpdesk built for e-commerce, with order data inside tickets.
Customer support & chatGrowing ($10k+/mo)Tidio
Live chat and AI chatbot for small stores.
Customer support & chatNew storeInventory Planner
Demand forecasting and purchase order planning.
Inventory, ops & B2BGrowing ($10k+/mo)Pebblely
AI product photography: generate lifestyle backgrounds for product shots.
AI tools for e-commerceNew storePhotoroom
AI photo editor for background removal and product listing images.
AI tools for e-commerceNew storeJasper
AI marketing content platform for product copy, ads and email.
AI tools for e-commerceGrowing ($10k+/mo)Mailchimp
Well-known email marketing platform with templates, automations and a Shopify integration.
Email & SMS marketingNew storePrivy
Popups, email and SMS built for e-commerce list growth.
Email & SMS marketingNew storeDrip
E-commerce email marketing with visual workflows.
Email & SMS marketingGrowing ($10k+/mo)Sendlane
Email, SMS, reviews and forms in one platform for e-commerce.
Email & SMS marketingGrowing ($10k+/mo)Brevo
Email, SMS and CRM platform with a generous free plan.
Email & SMS marketingNew storeJustuno
Popups and on-site messaging for email/SMS list growth.
Email & SMS marketingGrowing ($10k+/mo)Seguno
Email marketing built inside the Shopify admin.
Email & SMS marketingNew storeShopify Email
Shopify's own email (and SMS) marketing tool, managed in your admin.
Email & SMS marketingNew storeStamped
Reviews and loyalty for e-commerce brands.
Reviews & UGCGrowing ($10k+/mo)Reviews.io
Company and product review collection with Google integration.
Reviews & UGCGrowing ($10k+/mo)Trustpilot
Public company review platform; strong trust signal for new stores.
Reviews & UGCGrowing ($10k+/mo)Fera
Reviews app for Shopify with photo/video reviews.
Reviews & UGCNew storeJunip
Reviews app for Shopify focused on unlimited orders and clean design.
Reviews & UGCNew storeAfterSell
Post-purchase and checkout upsells for Shopify.
Upsell, cross-sell & AOVGrowing ($10k+/mo)Bold Upsell
Upsell and cross-sell app from Bold Commerce.
Upsell, cross-sell & AOVGrowing ($10k+/mo)Appstle
Subscriptions, bundles and loyalty apps for Shopify.
Subscriptions & loyaltyNew storeLoop Subscriptions
Subscription app for Shopify with flat monthly pricing.
Subscriptions & loyaltyGrowing ($10k+/mo)Seal Subscriptions
Affordable Shopify subscription app with a free plan.
Subscriptions & loyaltyNew storeStay AI
Subscription and retention platform for Shopify brands.
Subscriptions & loyaltyScaling ($100k+/mo)Rivo
Loyalty, referrals and retention built for Shopify.
Subscriptions & loyaltyGrowing ($10k+/mo)BON Loyalty
Points, rewards and referral app for Shopify.
Subscriptions & loyaltyNew storeGrowave
Loyalty, reviews, wishlist and referrals in one app.
Subscriptions & loyaltyNew storeShippo
Multi-carrier shipping labels with discounted rates.
Shipping, fulfilment & returnsNew storeEasyship
Multi-carrier shipping software with strong international focus.
Shipping, fulfilment & returnsNew storeRoute
Shipping protection, tracking and returns post-purchase platform.
Shipping, fulfilment & returnsGrowing ($10k+/mo)ParcelPanel (CWILL)
Order tracking and post-purchase app (now branded CWILL).
Shipping, fulfilment & returnsNew storeReturnGO
Returns and exchanges management for e-commerce.
Shipping, fulfilment & returnsGrowing ($10k+/mo)Redo
Returns, checkout and post-purchase platform priced per order.
Shipping, fulfilment & returnsGrowing ($10k+/mo)Google Analytics
Free web analytics (GA4) from Google.
Analytics & attributionNew storeMicrosoft Clarity
Free heatmaps and session recordings from Microsoft.
Analytics & attributionNew storePolar Analytics
Centralised Shopify analytics and BI.
Analytics & attributionScaling ($100k+/mo)Lifetimely
Profit and lifetime-value analytics (by AMP).
Analytics & attributionGrowing ($10k+/mo)Peel Insights
Automated retention and cohort analytics for Shopify.
Analytics & attributionGrowing ($10k+/mo)BeProfit
Profit tracking and analysis for e-commerce.
Analytics & attributionNew storeInstant
Visual store and page builder for Shopify.
Page builders & CROGrowing ($10k+/mo)EComposer
Shopify landing page builder with templates.
Page builders & CRONew storeIntelligems
A/B test prices, offers and content on Shopify.
Page builders & CROScaling ($100k+/mo)OptinMonster
Popups and lead-capture forms.
Page builders & CRONew storeHello Bar
Popups and top bars with A/B testing.
Page builders & CRONew storeZendesk
Customer service platform with AI agents.
Customer support & chatGrowing ($10k+/mo)Re:amaze
Helpdesk and live chat built for e-commerce.
Customer support & chatGrowing ($10k+/mo)Richpanel
AI customer service platform for e-commerce.
Customer support & chatGrowing ($10k+/mo)Gladly
Customer service platform for top consumer brands.
Customer support & chatScaling ($100k+/mo)eDesk
E-commerce customer support helpdesk with AI.
Customer support & chatGrowing ($10k+/mo)Shopify Inbox
Shopify's free chat app for talking to shoppers.
Customer support & chatNew storeIntercom
Helpdesk with the Fin AI agent.
Customer support & chatGrowing ($10k+/mo)ChatGPT
General AI assistant, handy for product copy, emails and ideas.
AI tools for e-commerceNew storeClaid.ai
AI product photo editing and enhancement.
AI tools for e-commerceNew storeCopy.ai
AI marketing copy and go-to-market workflows.
AI tools for e-commerceGrowing ($10k+/mo)Canva
Design tool for social posts, ads and banners, with AI features.
AI tools for e-commerceNew storeShopify Sidekick
Shopify's built-in AI commerce assistant.
AI tools for e-commerceNew storeOctane AI
AI product quizzes and zero-party data for Shopify.
AI tools for e-commerceGrowing ($10k+/mo)Hypotenuse AI
AI product content and PXM platform for e-commerce.
AI tools for e-commerceGrowing ($10k+/mo)Stocky
Inventory and purchase orders for Shopify POS Pro.
Inventory, ops & B2BNew storeCin7
Inventory management and small-business ERP.
Inventory, ops & B2BScaling ($100k+/mo)Katana
Cloud inventory and manufacturing management.
Inventory, ops & B2BGrowing ($10k+/mo)Prediko
AI inventory planning and forecasting for Shopify.
Inventory, ops & B2BGrowing ($10k+/mo)Linnworks
Multichannel inventory and order management.
Inventory, ops & B2BScaling ($100k+/mo)Zoho Inventory
Affordable online inventory management.
Inventory, ops & B2BNew storeSparkLayer
B2B and wholesale for Shopify.
Inventory, ops & B2BScaling ($100k+/mo)Faire
Wholesale marketplace to sell to independent retailers.
Inventory, ops & B2BNew store