Klaviyo vs Omnisend for Shopify
Omnisend has a $0 plan and cheaper SMS, so it suits newer stores. Klaviyo's free plan is small (250 profiles), but its segmentation and Shopify data depth make it the usual pick as you grow.
| Klaviyo | Omnisend | |
|---|---|---|
| What it is | Email and SMS marketing platform with deep Shopify data sync, flows and segmentation. | Email and SMS marketing with ready-made e-commerce automations; simpler than enterprise tools. |
| Pricing | Free plan: up to 250 profiles, 500 emails/mo; paid plans scale with profiles (checked Oct 2026) | Free plan ($0/mo); paid plans scale with contacts; SMS from $0.007/message (checked Oct 2026) |
| Best for | Growing ($10k+/mo) | New store |
| Website | https://www.klaviyo.com/ | https://www.omnisend.com/ |
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