Klaviyo vs Shopify Email for Shopify
Shopify Email is free up to 10,000 emails/mo and runs inside your admin, a simple start for new stores. Klaviyo adds deep segmentation and flows for growing stores, with a free plan up to 250 profiles.
| Klaviyo | Shopify Email | |
|---|---|---|
| What it is | Email and SMS marketing platform with deep Shopify data sync, flows and segmentation. | Shopify's own email (and SMS) marketing tool, managed in your admin. |
| Pricing | Free plan: up to 250 profiles, 500 emails/mo; paid plans scale with profiles (checked Oct 2026) | Free up to 10,000 emails/mo, then pay for what you use (checked Oct 2026) |
| Best for | Growing ($10k+/mo) | New store |
| Website | https://www.klaviyo.com/ | https://www.shopify.com/email-marketing |
Get 3 tools every week
One short email: three e-commerce tools, what they cost, and who they're for.